This assignment required me to design a graphic identity for the launch of a new range of coffee in South Africa. The range for the product needed to consist of mild, normal and strong. The name of the coffee is Exprès meaning “especially for”, targeting women aged 25-30 years. The concept behind the packaging is to represent the different strengths of the coffee through different styles of curls. The curls relate to different ways in which women style their hair.
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