This assignment required me to create packaging for Quaker’s New ‘Chilled Creamy Oats’ product, targeted at young women looking for a truly delicious healthy snack. The concept behind the packaging relates from the saying to “know your oats” meaning to be knowledgeable or smart. This concept is further emphasized through the quiz on the packaging, with questions relating to the different flavours of the oats and through the slogan “Easy eating Smarter thinking”. If one can answer all the quiz questions and just for simply choosing Quaker Oats they can be consider to “know their oats”. “Easy eating” refers to the simplicity of the product being already prepared oats and “Smarter thinking” refers to the person being smart for choosing Quaker Oats and for being more knowledgeable for having eaten Quaker Oats.
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