Tinmen

This assignment required me to develop an innovative, effective and responsible identity programme for a real or fictitious company or entity that will play a role in hospitality for 2010 and beyond. I chose to design an identity for a guy called Suga and his partner Thato who sell and make soda can and wire art on the side of the road. I chose to name their business Tinmen, as this was the name given to men in the 1900’s who went from door-to-door selling aluminum. The concept behind the design is the craft is in the name; tin is in both the business name and is the actual material they use in their craft. The concept is transferred into the corporate identity by constructing Suga’s and Thato’s names in the same way in which they craft objects for sale.